Monday, November 25, 2019

The Mormon Religion

The Mormon Religion The Mormon religion was started by a man named Joseph Smith. Joseph's family had different beliefs about what Church was the correct one, and so one day he went into the forest to ask G-d which church he should join. He then claims to have had a vision of G-d, telling him that he shouldn't join either Church. Three years later, Joseph was visited by an angel named Moroni, who told him about a record of G-d's relationship with another group of people. He was told to go and find the records. Joseph found 3 thin gold plates, and with the help of G-d, he was able to translate them into English. What he translated became known as the Book of Mormon.The Mormon religion is also known as the Church of Latter-Day Saints. The religion is based on the writings in the Book of Mormon. The Mormons believe that everyone is a child of G-d's.English: Painting by an unknown painter, circa 184...They believe that G-d is really a person who was perfect, and so he became G-d, and that he does have a phys ical body. They believe in3 stages of life: A before-life which is spent with G-d in heaven, a time on earth, and an eternal afterlife in heaven. They also believe in baptizing dead non-Mormon ancestors, so that they can be forgiven for their sins.Marriage is also an important part of the Mormon religion. The Mormons believe that the purpose of marriage is to have children and teach them how to live while on earth. They believe that marriage and family is forever, and that families will meet in heaven and live forever. Unmarried people can't reach the highest level of heaven. Another Mormon practice was polygamy. At first Mormons were skeptical about marrying more than once, but Brigham Young proclaimed...

Thursday, November 21, 2019

American Military Bands up to the Civil War Era Essay

American Military Bands up to the Civil War Era - Essay Example Both the Union and Confederate soldiers often engaged in recreation with songs and musical instruments. Indeed whereas songs and music that were played on the battlefields were usually intended to boost the morale of the soldiers, those that were played at night or at leisure were meant for recreation. Music as the Embodiments of Cultures and Political Ideals Both the Union and the Confederate soldiers had their own favorite music and tunes that were harmonious with their political and cultural ideals. Yet some music was enjoyed by both parties alike. One of these commonly cherished music and songs was the "I Wish I Was in Dixie" or "Dixie's Land". Though during the Civil War the song was the unofficial anthem of the Confederacy, it became commonly popular across the United States because of its unique dealings with the black people’s slavery in the country. The music won the heart of the pro-slavery southerners by its pictorial quality of presenting the black people as lazy, ignorant, superstitious, buffoonish, joyous, and musical; but for the same reason for the Northerners’ the â€Å"Dixie† was a marvelous example of proslavery culture of the Old South, offensive to a free American Identity (Silber 97). Official Approval of Military Bands Appreciating the inspirational value of music in wars, the War Department of the United States officially allocated a brass band of 24 members for every infantry and artillery regiment, and a band of 16 members for the cavalry regiments. The Confederate Army also had at least two musicians for each regiment. A survey shows that during the Civil War, about seventy five percent of the Union Army regiments had a band group and the total number of the musicians in the army was about 28,000 musicians in 618 bands. Musicians were not only meant for the entertainment of the soldiers but also for maintaining discipline and orderliness among them. Military musicians especially the buglers and drummers had to lea rn about forty nine different calls including the battle commands as well as the call for the meal. Like the buglers the drummers needed to learn about â€Å"39 different beats: fourteen for general use and 24 for marching cadence† (Miller 58). Music as an Inspiration for Soldiers in the Battlefield Though in July 1861 the role of the musicians in war was ignored and dismantled under the crushing pressure of war-situation, both music and musicians played a great part in determining the fate of the war. In a letter to George F. Root Lincoln wrote a letter, "You have done more than a hundred generals and a thousand orators" (Branham 97). Union general Phillip Sheridan believed that â€Å"Music has done its share, and more than its share, in winning this war† (Lanning 46). Both in the battlefield and camp, musicians’ influence were enormous. The surviving soldiers of bloody battlefield of Pickett’s Charge returned singing the song â€Å"Nearer My God to The e† that served a spiritual compensation for the exhausted and heavily-suffering the soldiers. At the battlefield of Five Forks, Union musicians sacrificed their lives while playing â€Å"Nelly Bly† as a peace message at the front line of the battle under General Sheridan’s order. Seeing the agents of peace being shot at the front line infuriated the union soldiers and helped them to become morally revamped. At the Battle of Williamsburg, Commander Samuel P. Heintzman ordered the military band to play anything that could boost

Wednesday, November 20, 2019

Engineering Research Paper Example | Topics and Well Written Essays - 750 words

Engineering - Research Paper Example It is essential that appliances which were introduced earlier (with usage of old technologies), prevail in energy consumption distribution; see Table above. For instance, energy consumption of the light bulbs, the kettle, and the electric oven takes over than 50% of total energy consumption. Simultaneously, usage of notebook, TV, and CD/DVD player takes less than 10% of total energy consumption in the household. Then, introducing of numerous appliances with high power inputs reflects in ecology due to necessity to make more electric power stations. It is essential that energy consumption can be reduced significantly without compromising human needs. There are several means to reduce adverse effects of usage of appliances with high energy consumption. First step is in limited usage of such appliances, e.g. switching-off non used light bulbs, unplugging seldom-used appliances and chargers for cell phone and other personal gadgets, setting computer to "sleep mode" or "hibernate mode", etc. Next step is more radical. This is replacement of appliances with high power inputs by equivalent appliances with less power inputs. For instance, replacement of old CRT monitor or TV by new TFT monitor or TV panel can significantly reduce energy consumption because these appliances are often used. ... However, these appliances need for enormous power supply and engineering support of appropriate infrastructure. It is essential that appliances which were introduced earlier (with usage of old technologies), prevail in energy consumption distribution; see Table above. For instance, energy consumption of the light bulbs, the kettle, and the electric oven takes over than 50% of total energy consumption. Simultaneously, usage of notebook, TV, and CD/DVD player takes less than 10% of total energy consumption in the household. Then, introducing of numerous appliances with high power inputs reflects in ecology due to necessity to make more electric power stations. 3. How to save energy in the household It is essential that energy consumption can be reduced significantly without compromising human needs. There are several means to reduce adverse effects of usage of appliances with high energy consumption. First step is in limited usage of such appliances, e.g. switching-off non used light bulbs, unplugging seldom-used appliances and chargers for cell phone and other personal gadgets, setting computer to "sleep mode" or "hibernate mode", etc. Next step is more radical. This is replacement of appliances with high power inputs by equivalent appliances with less power inputs. For instance, replacement of old CRT monitor or TV by new TFT monitor or TV panel can significantly reduce energy consumption because these appliances are often used. Replacement of standard light bulbs (100W) by low-energy fluorescent bulbs (less than 20W) is another example of such strategy. Many of new appliances use half the energy of those from decade ago. It is necessary to note that usually new appliances ar e more ergonomic and safe. Finally, there are

Monday, November 18, 2019

Appraisal of a capital expenditure project Essay

Appraisal of a capital expenditure project - Essay Example The three projects have different implications on the number of people needed to operate the machines, and vary in costs and capacity. Evaluating Capital Expenditures Choosing among capital expenditure projects should not rely solely on financial assessment. It is also important to undertake a subjective evaluation of each of the projects, in terms of its suitability for the macro-environment. An examination of the PEST (political, economic, social, and technological) conditions will determine which of the firms, if any, must be excluded by environmental conditions, or which would prove exceptionally suitable to these conditions. A risk assessment is another pre-requisite to determine which of the projects may pose extraordinary or undue risk for the company or the workers who shall be involved in the installation or operation of the new machinery. Incremental analysis shall be employed in this study, which requires discounting the existing financial data reflected by current operati ons, and instead rendering judgment based on the analysis of changes introduced by each project. Incremental analysis includes only the financial data that would vary in the future as a result of adopting each of the possible alternatives; all current data that are foreseen to remain unchanged are not included in the analysis (Weygandt, Kimmel & Kieso, 2010, p. 299). The accounts that appear in the next tables are the changes expected, based on estimates by the principal owners of the corporation, spouses Bill and Terry Anderson. Alternative projects Project A involves the purchase of a machine, the price and installation of which amount to 110,000 during year 0. This capital expenditure is depreciated over the life of the project, which is 8 years, and since there is no salvage value the annual increase in depreciation expense is 13,750, using the straight line depreciation method. The project mechanises some of the production functions, and as a result of adopting this Project, fe wer people will need to be hired. This results in a corresponding reduction in labour expense that gradually increases through the years as the operation becomes more efficient. Adoption of Project A does not foresee any change in revenues, cost of sales or operating expenses, other than the change in depreciation and labour expenses. The incremental accounts pertaining to Project A are shown in the next two tables. Since the increase in depreciation expense and decrease in labour expense have a cumulative effect on the net taxable income, there is a change in net income after tax after application of the 30% income tax rate. If the depreciation expense, which is a non-cash expense, is added back into the net income after tax, then the cash flow resulting from the adoption of Project A is obtained. The cash flow stream for the duration of Project A shall be used in the non-accounting capital expenditure assessment techniques Similarly, the incremental accounts for Project B are show n in the next two tables. Project B has a much smaller purchase and installation cost of 45,000 which comprises its initial investment. The resulting change in depreciation expense is an increase of 4,500 per year for the 10 years that constitute the life of Project B, using straight-line depreciation method. Project B has an assumed increase in revenues, owing to the fact that the business

Saturday, November 16, 2019

Pros And Cons Of North America Free Trade Marketing Essay

Pros And Cons Of North America Free Trade Marketing Essay This report provides an analysis of the current and prospective profitability, pros and cons of North America Fee Trade Agreement. The analysis also includes the origins, objectives trend, and the advantages as the comparative advantages, standard living and nation policy, together with the disadvantages such as the deep analysis about the job loss in United State and the human right and nature. Other supporting ideas includes the detail information about the profit that this agreement bring to the people in US, Canada, Mexico and the wide countries, its purposes and goals, or the return from the investment as well as the loss. All the related detail and calculation can be found in the appendices. General earning from this free trading also estimated below industry averages. In particular, comparative performances in the areas of the markets control as well as the evaluations from NAFTA. The report finds the prospects of this agreement in its current position are evaluating and developing. The major areas of weakness require further investigation and remedial action by governments. Besides that, because NAFTA has many pros, governments also need to adapt and try to reduce the bad effect to countries which already become the one union. The report also investigates some limitations that NAFTA had through the analysis of advantages and disadvantages. Some of them are the connection between the government and companies, which lead to the fact that many companies have the disadvantages without the supporting by the union if they choose to stand independently. Furthermore, the lack of attention to the right of human due to the rush and overwhelm working hour and their insurances are low and unfair which develops by the maquiladora programs from NAFTA. II. Introduction. Origins. According to Paulette  L.  Stenzel (2010), The North American Free Trade Agreement (NAFTA) is an agreement signed on January 1, 1994 within the 3 three countries United States, Canada, and Mexico which become the largest free trade area in the World (GDP). NAFTAs purposes are reducing the trading costs, increasing the business investment and help North America to achieve a wider position in the global marketplace.   When these three countries signed NAFTA, US and Canada had agreed to sign the United States-Canada Free Trade Agreement (CFTA) and added this agreement into NAFTA. Because of CFTA, there will be a change in place of the agricultural trade before NAFTA. Most of the food in United State and Canada became duty free on January 1, 1998. NAFTA began the implementation on January 1st, 1994 and going to be develop in 15 years.  Ã‚   Objectives. Some of the objectives from the agreement include the tariffs eliminate on the trading between Canada, US and Mexico and prepare a standards the provision of national treatment for other signatory countries foreign investors. Furthermore, to ensure markets secure access with the improvement on the settlement mechanism of the dispute, this agreement also help the member countries companies to have more procurement opportunities to increase the access of the government. In addition, NAFTA improves the professionals of business people and their cross-border movement within some selected countries to be stronger in protection of intellectual property right. A vast of new business opportunities had opened up by NAFTA for the three partner countries and other countries that want to enter North American market. Based on this, the investors come from other countries stay at a location in Canada can have the ability to attend the whole area of North American market.  Moreover, NAFTA has an entry in force which said that the significant increases experienced by the parties a in the goods and services trade among them. There also an agreement from the three Customs Administrations about NAFTA Rules of Origin Regulations (the Regulations) and the Rules of Origin of the NAFTA. In the worsened conditions of the economic in 2008; during the U.S. Presidential campaign, NAFTA became a hot issue again. Senators Hillary Clinton a democratic candidates and  Barack Obama  both blamed the loss of American jobs manufacturing to NAFTA and make a suggestion about the renegotiated for this term which will need to include the higher labor cost and the environmental standards. III. NAFTA pros and cons. Advantages. It is no doubt to say the most advantages that NAFTA bring to 450 million people in the U.S., Canada and Mexico is the free entrance in trading not only in their own country zone but also in the worldwide market place. With the national policies which support those countries with lower cost in export and import, it is responsible for $1.6 trillion in goods and services annually. It also decreases the inflation by reducing the cost of import to have more view, lets look into the figure of United States economy via the data of GDP rate which increased steadily 5% a year; it is the clear evidence to show the advantages the NAFTA bring to their countries. Comparative advantages. According to David Ingram (2009), NAFTA helps international trade to eliminate the tariffs between members countries by boasting the natural advantages that they owned. This means that they can low down the cost of production line and provide to the consumers more reasonable price of product because of cheap materials come from their natural resources advantages. U.S is famous for their high quality consumers good with low cost, while the strength of Mexico is agricultural product such as foods and crops. NAFTA eliminates the tariff between two countries so that US can purchase the crops and poultry with cheap price from Mexican, while Mexican can buy the cheap consumer product with high quality from US also. Thanks to NAFTA, agricultural exports to Canada and Mexico grew from 22% of total U.S. farm exports in 1993 to 30% in 2007. Standard living. NAFTAS goal is to reduce tariffs among Mexico, Canada, and the United States over a period of years, making it easier to trade goods across national borders, and increasing economic efficiency in North America. It clearly deserve the strong support of all those who believe in liberty and free markets. Moreover the standard living of people in those countries has risen day by day together with the demand of high quality produce comes from US (Freedman, 2004). NAFTA provides the free market with high demand of product, which will lead to the risen in the number of jobs needs. 25000 jobs are created for any additional billion dollars the US export. Over 150000 new jobs associated with NAFTA were reported during the last 5 years (Shahabbuhin, 2003). Nation policy. Free trade innovation will give nation the chance to step closer to each others and be more active in coordination. It also helps to reduce the rate of illegal immigration and international smuggling from nation to nation. Moreover, NAFTA protect the intellectual property right of members nation with their own policies regulations. Disadvantages. Job loss in United State. Many manufacturers in United State had to move jobs to lower-cost Mexico with lowered wages, manufacturers still competed in industries. NAFTA did not support enough for Mexican labour and environment protection and caused the lost of manufacturers 1.3 million farm jobs in Mexico. The organization exported corn and other grains with low-cost so Mexicos farms reduced output from 33.2% in 1990 below 13.2% in 2001. So many rural Mexico s farmers refused to cooperate with NAFTA because they could not compete with the other as well. Moreover because Mexicos labour were cheap, many manufacturers in United State chose to move the place they put all of their production line. It leads to the fact that bbetween 1994 and 2010; Mexico totalled $97.2 billion, were displacing 682,900 by U.S. jobs. About 80% manufacturers were in trouble situation such as: California, New York, Michigan and Texas. Besides, the companies did not move to Mexico they selected one of two options: belonging to the union or losing the factory. And they without supporting by the union so they had so many disadvantages to compete with little bargain power. Human right and nature. NAFTA opened many maquiladora programs where employees were paid low salary and exploited with more 12 working hours in a day. These workers have no labor rights or health protections, workdays stretch out 12 hours or more, and if you are a woman, you could be forced to take a pregnancy test when applying for a job, according to Continental Social Alliance. On the other hand, with manufacturing products influenced on environment directly in Mexico because of using fertilizers and other chemicals. So enviroment took pollution and they spent more 36 billion each year to deal with environmental consequences. NAFTA are many pros so the union should adapt and reduce bad effects to countries which belong to the one. IV. Conclusion. From the former paragraph we can see that NAFTA was established for 18 years from 1994. During this period, we can know NAFTA has its own advantages and disadvantages. In 10 years, NAFTA promotes the economy of Mexico, but Mexico still need a long time to catch up with another two countries. And Mexico should catch this chance and invest in education, telecom and innovation, America and Canada should avoid the risks to create the bigger business opportunities. All in all, NATFA should be kept and develop, it will promote the economy in North America.

Wednesday, November 13, 2019

On My Way to Medical School :: Personal Narratives

On My Way to Medical School As I paced the long dim and silent halls of Floor 3, I breathed in that distinctive â€Å"hospital smell,† that one cannot even begin to describe or pinpoint. Looking down another long hall, I finally saw a doctor come out of the corridors briskly walking toward the waiting lounge where my family had been the past few hours. My grandfather anxiously stepped out to speak with the heart surgeon and for the first time in my life, I saw tears flow from my grandfather’s pale and tired face. After the doctor left, my family members each took turns to go in and see, visit grandma. Between the visits, my grandpa and I sat together while he told me wonderful stories about my grandma and what a wonderful lady she had been to him through their fifty years of marriage. He told me my favorite stories; how they met, how he courted her and how he proposed, but most of all how she had taken care of him through it all. The time had come when it was my turn to go into her room. My family didn’t pressure me at all; in fact it took me three attempts to finally go in. When I did walk in, tears immediately started to flow, but I continued to get closer until I was right beside my grandma holding her hand in mine. I started talking right away and telling my grandma the details of my last few weeks in high school. My turn was over and while on my way out, still holding her hand, I leaned over through all the wires and machines and kissed my grandma on the forehead and whispered, â€Å"I love you† in her ear. For the first time in two days, she responded. She squeezed my hand as if she were saying, â€Å"I love you too!† My grandmother had been diagnosed with colon cancer a few weeks prior to when the doctors found a blocked artery in her heart. Because this took precedence over the colonoscopy, this heart by-pass surgery had to be completed before or else she would not make it through the colonoscopy. The recovery time for this surgery was not supposed to be very long at all, thus permitting her colon surgery to be performed shortly after.

Monday, November 11, 2019

John Keats’ “On the Sonnet” and William Wordsworth “Convent’s narrow room” Essay

Two sonnets, â€Å"On the Sonnet† by John Keats and â€Å"Nuns fret not at their convent’s narrow room† by William Wordsworth, address the same subject, the restrictions of the sonnet. Despite the same subject matter, they approach these restrictions using different forms and imagery, and each has his own opinion of the subject. Keats starts off his sonnet using an allusion from Greek mythology: Andromeda, a princess chained to a rock and in danger of being devoured by a sea monster. This was his main idea and criticism of the structure of the sonnet–if poets are chained by the Shakespearean or Italian format, the sonnet will eventually lose its spirit and be devoured over time. He advises his fellow sonneteers to â€Å"fit the naked foot of poesy†, like us wearing shoes by breaking the rhythm and imposing creativity on the form, so the sonnet can endure. This is because it will stand out among mediocre sonnets. Keats` other allusion is to King Midas and his gold; he uses Midas to express how miserly poets have to be with their words and not to use clichà ©s, â€Å"dead leaves in the bay-wreath crown†. His last allusion is to the Muse-Greek goddess of art-to express the creativeness and freedom needed for the beauty of poetry. With â€Å"the weight of too much liberty†, poetry is as restrictive as ever, argues Wordsworth. If these restrictions are too much, do not write a sonnet because like poets who write a sonnet, nuns choose their convents, hermits their cells, maids their looms and bees their foxglove bells: all make this choice willingly. This vivid imagery makes plain what writing a sonnet is all about: a personal choice to chain ourselves because we enjoy it. It is sometimes better to play in a â€Å"scanty plot of ground† then run through the vast open fields and be lost and confused. The restrictions are what makes it more challenging and forces us to create something more beautiful than just prose. Wordsworth finds peace in a restrictive sonnet, like us when we lock ourselves in our room to do the same. Each true to his word and ideas, the poets practice what they preach in their sonnets. Keats does not write his sonnet in any particular known form. It is broken into three parts; ln 1-6: expressing what poetry is like; ln 7-9:  what poets must pay attention to; ln 10-14: what poets must avoid in writing. He follows what he says about â€Å"if we must be constrained†, that he wrote the poem in iambic pentameter. Wordsworth as well does what he says about writing true to the sonnets restrictions. His entire sonnet consists of only 4 rhymes, abba abba cddc cd, and the poem is also broken into three parts, ln 1-7: comparing the sonnet to other things in life, ln 8-9 ½: his statement on the sonnet restrictions, and ln 9 ½-14: why his statement is so. Neither seems to agree about the roles restrictions play in the sonnet–Keats complains about them and tells us how to make the sonnet better, while Wordsworth is saying, take the challenge and enjoy doing it.

Friday, November 8, 2019

Amnesty for Illegal Aliens essays

Amnesty for Illegal Aliens essays The additional amnesties proposed by the Mexican government should be rejected. Amnesties are never-ending, open-ended rewards for illegality. Amnesty for illegal immigrants world, rewards lawbreakers. Illegal aliens harm the American workforce. Illegal aliens displace an estimated 659,00 American workers every year, at a cost of 3.5 billion a year. The cheap labor that illegal immigration provides depresses the wages and working conditions of the working poor. Under a device invented by the courts, many illegal aliens are allowed to receive welfare without fear of deportation. Other illegal aliens get welfare the same way they get jobs, document fraud. In many cities, false documents can be bought on the street for as little as $40. With false documents, an illegal aliens right to work or welfare goes unquestioned. With the cost of displacing American workers, the cost of giving welfare to needy illegal aliens, and the cost of providing them general services, it is estimated that the annual cost of illegal immigrants is 19 billion. INS study after ten years in the united states, that average amnestied illegal alien had only a 7th grade education and an annual salary of less than 9,000 a year. Encourages more illegal immigration: amnesties always lead to more illegal immigration, and aliens around the world will sneak into the united states to be part of the next amnesty. We granted amnesty to 3 million illegal workers in 1986, only to see the number of illegal aliens rise to an estimated 11 million in 2000. Amnesty is not a cure for illegal immigration; it is a cause of illegal immigration. Rather than simply granting amnesty to millions of illegal immigrants, American policy should focus on incentives to illegal workers to return home. They arrived here with out our help; they will leave the same way if we dont dangle another amnesty before them. The interests of immigrants and the concerns of American busi ...

Wednesday, November 6, 2019

The Function of Prefixes in English Grammar

The Function of Prefixes in English Grammar In English grammar and morphology, a prefix is a letter or group of letters attached to the beginning of a word that partly indicates its meaning, including examples such as anti- to mean against, co- to mean with, mis- to mean wrong or bad, and trans- to mean across. The most common prefixes in English are those that express negation,  like a- in the word asexual, in- in the word incapable, and un- in the word unhappy - these negations immediately alter the meaning of the words the are added to, but some prefixes merely change the form. Interestingly enough, the word prefix itself contains the prefix pre-, which means before, and the  root word  fix, which means to fasten or place; thus the word itself means to place before. Letter groups attached to the ends of words, conversely, are called suffixes, while both belong to the larger group of morphemes known as affixes.   Prefixes are  bound  morphemes, which means they cant stand alone. Generally, if a group of letters is a prefix, it cant also be a word. However, prefixation, or the process of adding a prefix to a word, is a common way of forming new words in English. General Rules and Exceptions Although there are several  common  prefixes in English, not all usage rules apply universally, at least in terms of definition. For instance, the prefix sub- can either mean something below the root word or that the root word is below something. James J. Hurford argues in Grammer: A Students Guide that there are many words in English which look as if they begin with a familiar prefix, but in which it is not clear what meaning to attach either to the prefix or to the remainder of the word, in order to arrive at the meaning of the whole word. Essentially, this means that sweeping rules about prefixes like ex- in exercise and excommunicate cannot be applied. However, there are still some general rules that do apply to all prefixes, namely that they are typically set as part of the new word, with hyphens only appearing in the case of the base word starting with a capital letter or the same vowel that the prefix ends with. In The Cambridge Guide to English Usage by Pam Peters, though, the author does posit that in well-established cases of this type, the hyphen becomes optional, as with cooperate. Nano-, Dis-, Mis- and Other Oddities Technology especially utilizes prefixes as our technological and computer worlds get smaller and smaller. Alex Boese notes in the 2008 Smithsonian article Electrocybertronics, that lately the prefix trend has been shrinking; during the 1980s, mini- gave way to micro-, which yielded to nano and that these units of measurement have since transcended their original meaning. In a similar way, the prefixes dis- and mis- have come to slightly transcend their original intent. Still, James Kilpatrick claims in his 2007 article To dis, or Not to dis, that there are 152 dis- words and 161 mis- words in contemporary lexicography. However, many of these are never spoken like the word misact, which starts the mis- list, as he calls it. The prefix pre- also has a bit of confusion in modern vernacular. George Carlin famously jokes about the everyday occurrence at the airport called pre-boarding. According to the standard definition of the prefix, preboarding should mean  before boarding, but as Carlin puts it What does it mean to pre-board? Do you get on [a plane] before you get on?

Monday, November 4, 2019

Does Economical Crisis Effect Consumer Behavior Dissertation

Does Economical Crisis Effect Consumer Behavior - Dissertation Example This study will greatly benefit different parties for instance; current investors, potential investors, scholars, the government and consumers themselves. The current players in these industries will be able to gain knowledge on how their products are faring in the market and with this they are able to develop strategies on how to improve their position. To scholars, this study will enable them to gain knowledge as well as understanding as to why luxury brands are still being purchased despite the economic crisis. The government will also gain a better understanding of the standards of living and with this develop suitable policies. For the potential investors, they are well-equipped to make decisions concerning venturing into such industries. Lastly, the study will also provide essential data.The ImpactAccording to Smith (2009), as most consumers struggle to fit in the economic crisis, most companies have realized the opportunity for capturing the changing consumers’ profile. This is by offering lower priced products, a strategy for continuity and winning consumers. Sullivane (2008) informs that new products should enter the market at low prices and be promoted through special offers or free samples. Not very long ago, luxury was beyond most people’s reach and it was mostly available to the elite. For example, Louis Vuitton was once renowned for making products solely for European aristocrats. Compare this to the current situation where its logo-ridden products are worn the world-over by teenagers.

Saturday, November 2, 2019

Hull City Marketing Strategy Essay Example | Topics and Well Written Essays - 3000 words

Hull City Marketing Strategy - Essay Example Chocolates are commonly used in Christmas time, which presents a good opportunity for Thornton to promote their products. The company continues to adapt new strategies to meet consumer’s needs and be competitive during Christmas time in Hull. It has established various strategic plans for the business to create a competent organizational process, increase its sales and margins, incentives and measurability. Different media channels will be used to promote the campaign slogan â€Å"Christmas time-chocolate heaven†. The slogan will strengthen the image of Christmas time as a great time to celebrate and have a relaxing moment using Thornton’s range of products such as variety of chocolates wedding favors, corporate gifts, and hampers boxes. The case study of the Company will provide an opportunity to evaluate the whole aspect of planning for considerable growth during Christmas time. Table of Contents Executive Summary 2 Table of Contents 2 Introduction 4 SWOT MATRI X 5 11 Marketing Objectives 6 111. Target Markets 7 IV Product Offering 8 V. Brand/Product Positioning 8 VI Marketing Strategies 9 Consumer Behavior 9 Marketing Mix For The Marketing Strategy 10 Product 10 Place 11 Price 11 Promotion 12 Vii Implementation and Control 14 Sales Increase Objectives 14 Increased Product/Brand Awareness Objectives 14 Viii Budget 14 Appendix 15 Appendix 1 15 Appendix 2 17 Appendix 3 17 Appendix 4 17 Available at: Financial Times LTD 2012, Thorntons PLC Markets data: http://markets.ft.com/Research/Markets/Tearsheets/Business-profile?s=THT:LSE 18 Works Cited 19 Introduction Christmas time is an entertaining forum where the concept of gift exchange is much eulogized. It is a season that main waits with expectations as they appreciates and end the year with the loved ones. Indeed, this season raises the need to exchange gifts to the loved ones and as chocolate remains the best gift for someone special. In the British culture, chocolates augment love language and thought as romantic (Hull City, 1961). During Christmas time, most young couple regard exchanging gifts to their partners as a sign of love and appreciation. Particularly, most men pamper their women with gifts as they are beings who are relationship oriented. In most cases, women are given chocolates as presents as it enhances the feeling of being cared, pampered, and loved. Many people believe that there are creative ways of using chocolates in Christmas time besides eating them. For instance, Clayton (2009) believes that it can creatively used in bedroom for sensual treat and a key ingredient of feeling good. Thornton can utilize this to promote their products during Christmas season as a perfect way of showing appreciation to the loved ones and creating a relaxing moment. To promote products, the marketing strategy plan will present a SWOT matrix, identify the marketing objectives along with target group, product/brand positioning, and product offering. Eventually, the compa ny will present the budget implementation and control of marketing planning. This will create a platform to understand the key strategies of being competent during Christmas seasons. In doing this, we will highlight the major competitors of the company to highlight the possible strengths, opportunities, threats and weaknesses of the